Senior Product Marketing Manager

Turning Complex Products Into Compelling Stories

Customer-centric marketer with expertise in messaging, launching, and supporting technology and payment solutions — SaaS, security, compliance, and fintech. I uncover customer needs and translate complex products into effective, relevant messaging that drives results.

Myrna

Featured Portfolio Work

A selection of product marketing deliverables spanning go-to-market strategy, content development, sales enablement, and customer communications across SaaS, fintech, and technology industries.

Arcules Advisory Board Invite and Charter

Developed the formal Advisory Board invitation and charter documentation for Arcules, a cloud-based video security SaaS platform — establishing governance structure and strategic positioning for key industry stakeholders.

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Arcules Data sheet

Created a concise, customer-facing product data sheet for the Arcules cloud video surveillance platform, translating technical capabilities into clear business value for security and enterprise buyers.

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Arcules EU Code of Conduct

Crafted compliance-focused marketing content outlining Arcules' EU Code of Conduct, ensuring messaging aligned with GDPR and international data privacy standards for European markets.

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Avidbot Chained Hallways Blog

Produced thought leadership blog content for Avidbot exploring AI-driven automation concepts, designed to build brand awareness and engage a technically sophisticated audience.

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CARET Portfolio

Developed a comprehensive portfolio of marketing materials for CARET, a legal technology company, supporting product positioning, customer communications, and go-to-market initiatives.

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FAMS Foreclosure Solutions

Created targeted product marketing content for FAMS' foreclosure solutions product line, clearly communicating complex fintech and mortgage servicing capabilities to lenders and servicers.

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FAMS Servicing

Developed sales enablement and customer-facing materials for FAMS loan servicing products, translating regulatory and technical features into accessible messaging for financial services audiences.

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Google Case Study

Authored a customer success case study in partnership with Google, highlighting measurable outcomes and business impact to support sales conversations and demand generation efforts.

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Milestone Education

Designed educational marketing content for Milestone, empowering customers and partners with the product knowledge needed to maximize platform adoption and value.

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Piano Forte Content

Produced multi-channel marketing content for Piano Forte, demonstrating the ability to adapt tone, voice, and messaging strategy to niche audiences and creative industries.

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Let's Connect

Open to new product marketing opportunities and collaborations.

Whether you're looking for a strategic marketing leader to drive your next product launch or build out your go-to-market playbook, I'd love to hear from you.