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Fremont, California
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Myrna Baker - Senior Marketing & Sales Professional

Myrna Baker

Senior Marketing & Sales Professional

Customer-Focused | Results-Driven | Remote Work Expert

Fremont, California

Available via LinkedIn

linkedin.com/in/myrnabaker

Professional Summary

Dynamic marketing professional with 15+ years of experience driving growth for technology companies, complemented by proven sales success in retail environments. Expert in building customer relationships, developing compelling messaging, and executing results-driven campaigns. Currently seeking to leverage extensive B2B marketing expertise and emerging sales skills in a mission-driven educational organization that values work-life balance and remote collaboration.

Key Achievements

121%

Revenue Target Achievement

Exceeded 2012 goals at PayPros

$25M

Product Line Revenue

Husky product success at Canon

33%

Lead Generation Increase

Website optimization at Avidbots

1+ Year

Sales Success

Proven retail sales at Living Spaces

Professional Experience

Sales Representative

Living Spaces

2024 - Present (1+ Year)
  • • Successfully transitioned from marketing to direct sales, demonstrating adaptability and customer-facing skills
  • • Built strong customer relationships through consultative selling approach and product expertise
  • • Developed deep understanding of sales processes, customer objection handling, and closing techniques
  • • Currently seeking work-life balance with weekday-focused schedule and professional growth opportunities

Freelance Product Marketing Manager

Self-Employed

Nov 2023 - Present
  • • Specialized in crafting marketing strategies for small businesses and start-ups with full remote work capability
  • • Demonstrated proficiency with modern tools including WordPress, HubSpot, and Salesforce
  • • Currently consulting for stealth-mode start-up, enhancing website content for engaging online presence
  • • Proven ability to manage multiple projects independently with flexible scheduling

Senior Product Marketing Manager

CARET (Legal SaaS)

Aug 2022 - Mar 2023
  • • Boosted payment leads by 20% through targeted messaging and campaigns
  • • Tripled webinar attendance and increased lead generation by 30%
  • • Collaborated with cross-functional teams on training materials and product releases

Partnership Marketing Manager

PayPros/OpenEdge (Payments Technology)

Feb 2007 - Aug 2013
  • • Exceeded 2012 revenue targets by 121% through strategic B2B marketing initiatives
  • • Generated 65% of monthly leads through integrated campaigns
  • • Doubled lead generation at industry conferences through strategic planning and execution
  • • Located in Newark, CA - familiar with local Bay Area business landscape

Senior Product Marketing Manager

Canon Inc. (Multiple Divisions)

Jan 2014 - Nov 2018
  • • Led global campaigns exceeding $25M revenue goal for Husky product line
  • • Successfully launched new company and product category within 13-month timeline
  • • Conducted customer interviews to identify needs and guide product development

Education

MBA, Marketing Management

Pace University - Lubin School of Business

Advanced business strategy and marketing leadership

BA, Journalism

New York University

Communication and content creation expertise

Certifications & Recognition

Pragmatic Marketing

Focus & Foundations Certifications (2016)

Milestone Systems

XProtect Professional & Advanced (2015)

Awards

Milestone "One Passion to Win" Award (Q1 2015)

PayPros "Say So" Award (2007)

Community Leadership

Boy Scouts District Award of Merit (2015)

Demonstrates commitment to education and youth development

Core Competencies

Marketing Excellence

Product Marketing SaaS Marketing B2B Campaigns Go-to-Market Content Strategy

Sales & Relationships

Consultative Selling Customer Success Partner Marketing Lead Generation Retail Experience

Technology & Tools

HubSpot Salesforce WordPress Remote Work Digital Marketing

Why Choose Myrna Baker

Education-Aligned Values

Passionate about mission-driven work that supports learning and development. Community involvement in youth education programs demonstrates commitment to educational causes.

Remote Work Expert

Proven success in remote work environments with strong self-motivation and project management skills. Currently managing freelance clients remotely with excellent results.

Results-Driven Professional

Consistently exceeds targets and delivers measurable results. Combines strategic marketing thinking with practical sales execution for comprehensive business impact.

Ready to Drive Educational Impact

Seeking a Monday-Friday remote sales or marketing role with an organization that values work-life balance, professional growth, and meaningful mission-driven work in education.

Connect on LinkedIn

Based in Fremont, CA | Open to Remote Opportunities